For Trade
Distributors & trade partners.
A limited number of partners per market — chosen for depth, category commitment, and a shared belief that origin matters.
Our approach
Depth, not coverage.
We collaborate with a limited number of distribution partners per market. Our focus is on building depth — working with distributors who are committed to developing categories over time rather than competing on price alone.
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The partnerships we value most are the ones that grow year on year, with shared planning, honest communication and a long-term view of the market.
What we look for
Partners with conviction in their market.
Distribution is local work. We look for partners who know their customers, understand their categories, and play the long game.
Local market expertise
Strong understanding of buyer behaviour, channels and category dynamics in your market.
Established relationships
An active customer base in foodservice, ingredients or beverage trade channels.
Category experience
Track record in foodservice, specialty ingredients or beverage distribution.
Aligned positioning
Shared commitment to quality, brand integrity and long-term category growth.
What we provide
Everything you need to build the category.
We support our distribution partners with stable supply, technical knowledge and the documentation needed to sell with confidence into regulated markets.
Origin-controlled supply
Stable production planning from our own farms and partner cooperatives.
Consistent specifications
Quality standards and protocols maintained shipment to shipment.
Market support & education
Sales tools, technical training and product knowledge for your team.
Export-ready documentation
Compliant for EU, UK and international regulated markets.
Origin product development
Capability to develop new specs and formats with you from origin.
Long-term partnership
Built around shared planning, transparent terms and mutual growth.
Our approach to partnerships
Built on trust and clear expectations.
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Clear roles and expectations.
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Transparent pricing structures.
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Long-term market development.
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Direct communication and trust.
01
Foodservice distribution
02
Specialty ingredient supply
03
Coffee and beverage trade channels
Our approach to partnerships
Built on trust and clear expectations.
Apply to partner
Become a
distribution partner.
Tell us about your market, your customers and the categories you're building. We'll respond within one business day to explore whether there's a fit.